I really enjoy branding and identity design projects because they allow me to draw from my previous career skills to connect with clients, understand and figure out how to bring their vision to life, and offer a unique perspective.
My experience in UX design helps me understand who we're trying to reach, user needs, and develop personas so that I can create a final design that works for everyone.
Every project is a fun mix of creativity and strategy to create a brand that makes the clients feel proud and excited, and reaches and engages people. Helping the success of their business.
